• Justyol secures USD 1M through equity investment and inventory financing to strengthen operations and scale its e-commerce platform.
• The Morocco-based startup connects Turkish fashion and lifestyle products with North African consumers while expanding into electronics and household categories.
• Funding will support marketing, sales, logistics, and expansion in Morocco and beyond, as Justyol prepares for a Series A round.

Justyol

Morocco’s e-commerce platform, Justyol, raised USD 1 million in funding and financing. The funding structure consists of USD 400 thousand in equity investment from an angel investor. Additionally, Turkey’s Danis Group contributed USD 600 thousand in inventory financing. 

Based in Morocco, Justyol is a cross-border e-commerce platform focused on connecting Turkish fashion and lifestyle products. It primarily targets  consumers in North Africa, particularly Morocco. The company works with both international suppliers and local Moroccan partners to expand product categories to include electronics and household goods

“We are building more than just a platform; we are creating the infrastructure that will define the future of cross-border commerce in North Africa, serving hundreds of thousands of customers with unprecedented access to global products at competitive prices,” said Ahmed Badran, Co-Founder and CEO of Justyol.

E-Commerce

Up next with the financing, Jutsyol aims to scale its product offerings and meet customer demand across the region. It also aims to support its operational capacity expansion as well as enhancing sales capabilities to serve its customer base. Additionally, it aims to fund marketing efforts seeking to deepen its market penetration in Morocco. Simultaneously, it seeks to expand into new markets across North Africa and MENA.

The e-commerce platform is also preparing for a Series A funding round in the future. Furthermore, it aims to leverage its ongoing growth and market expansion to support its next phase of scaling.

“With this new support, we will further strengthen our logistics network to ensure faster, more reliable deliveries across Morocco and beyond,” added Anas Ahmed, Co-Founder and Head of Logistics at Justyol.