Dubai-based Rentify raised a USD 2 million seed round from a consortium of real estate and fintech investors. This brings its total funding to USD 2.5 million after a USD 500,000 pre-seed round in 2025.

The fintech and proptech startup will use the funding to launch Earn AI. This is an Arabic-native agentic AI platform that automates rent collection, lease renewals, tenant engagement, and revenue optimization for landlords and property managers across the GCC.

The launch marks an expansion for Rentify, which began by building payment infrastructure for the rental market and is now positioning itself as a broader operating system for rental real estate.

Why You Should Care

Property managers often oversee hundreds or thousands of units simultaneously. Many routine processes, from rent collection and tenant onboarding to lease renewals and pricing decisions, still require significant manual effort. Rentify is betting that AI can automate much of that workload while helping landlords capture more revenue from existing portfolios.

Unlike traditional property management tools that mainly provide dashboards and analytics, Earn AI is designed to take action. The platform can send rent reminders, share payment links with tenants, create tenant accounts when leases begin, monitor renewal timelines, and recommend actions across entire property portfolios without manual intervention at the unit level.

The Details

Founded in 2024 by Rashed Mheiri and Rajneel Kumar, Rentify is a fintech and proptech startup. Its ecosystem includes rent collection, embedded financing solutions for landlords and tenants, and a tenant rewards program called BELONG. It also includes AI-powered revenue management through Earn AI.

Looking ahead, with the funding, it aims to enhance Earn AI’s model performance and expand its autonomous AI agents. It also seeks to increase platform adoption among property management companies and support international expansion.

Earn AI runs on a proprietary AI model trained using live tenancy data, tenant payment behavior, lease renewal patterns, pricing opportunities, and vacancy risks captured through Rentify’s platform. Based on analysis of its existing contracted portfolios, the company estimates that landlords and property managers may lose between 8% and 14% of potential annual rental income because of delayed rent adjustments, ineffective tenant retention strategies, and revenue leakage during collection processes.

The launch also reflects a broader effort to build property technology tailored to regional market dynamics. According to Rentify, Earn AI was developed as an Arabic-native platform from the outset rather than adapted from software built for Western markets. The system is designed around GCC rental practices. This includes local payment systems, check-based rent payments, lease renewal cycles, and Arabic-first communication with tenants.

The Ripple 

As rental markets across the GCC become larger and more institutionalized, demand is growing for software that does more than record transactions.

Platforms capable of automating operational decisions may help property managers scale portfolios without proportionally increasing headcount, while giving investors better visibility into asset performance.

What to Watch

Rentify plans to use the new capital to improve Earn AI’s models using expanding portfolio data, develop additional autonomous AI agents, broaden adoption among property management companies, and support international expansion. 

For the company, the next phase is not simply about digitizing rental operations. It is about creating a unified infrastructure layer that connects payments, financing, tenant engagement, and revenue management across the rental real estate ecosystem.