• UAE-based VBooking raised USD 5M to expand its AI-driven travel platform and build a smarter, more integrated travel ecosystem.
• The funding will support an AI concierge, AR-enabled travel tools, and automation engines to streamline bookings and reduce operational costs.
• VBooking is also developing Travel USD, a digital currency targeting cross-border payment fees, with a planned launch in Q2 2026.

VBooking

UAE’s VBooking raised USD 5 million in a funding round aiming to strengthen its AI-driven travel and tourism platform.

 “We are not just developing a booking platform; we are building a complete smart travel ecosystem that redefines the relationship between the traveler, the travel agent, and the service provider,” said Omeri Abu Madi, Founder and CEO of VBooking. 

Looking forward, with the funding, it aims to develop an AI Concierge, a smart agent that functions as a voice-activated digital tour guide. It seeks to design this agent with simplicity, aiming to eliminate the need for complex applications and integrate with Augmented Reality (AR) environments. Thus, it aims to offer users instant travel information and seamless booking capabilities through natural voice interaction.

“In this round, we adopted a flexible investment model that combines cash financing with strategic operational partnerships. This allowed us to build real value beyond capital and translate the investment directly into tangible growth and market impact, said Omeri Abu Madi, Founder and CEO of VBooking. 

Travel

Additionally, it is also leveraging the new capital to tackle the travel sector’s challenge of high cross-border transaction fees and banking commissions. To do so, it is developing a new digital currency called TUSD (Travel USD), aiming to launch in Q2 2026. This will enable users to execute instant, commission-free payments, aiming to enhance financial efficiency. ​​​​Furthermore, it also seeks to enhance TuRbo, VBooking’s intelligent travel operations engine. This engine automates bookings, creates AI-powered tour packages, and reduces operational costs.

Founded in 2015 by Omrei Abu Madi, VBooking is an AI-powered travel booking platform designed exclusively for B2B partners. It offers B2B and B2C products aiming to streamline operations, enhance user experience, and solve payment challenges within the tourism industry.