• Breadfast raised USD 50M pre-Series C from global investors to expand infrastructure, scale operations, and enter new African markets soon.
• Mubadala, IFC, and regional backers joined the round as the company prepares a larger Series C in 2026.
• The vertically integrated platform targets a share of Egypt’s USD 100B grocery market while building toward a future global IPO.

Breadfast

Egypt-based e-grocery platform Breadfast secured USD 50 million in a pre-Series C funding round. The company is planning a larger Series C in the first half of 2026.

The round brought together regional and international investors. The participants include Mubadala Investment Company, the International Finance Corporation (IFC), and Olayan Financing Company. Additional investors include SBI Investment, Y Combinator, Novastar Ventures, 4DX Ventures, and the European Bank for Reconstruction and Development (EBRD). 

The new capital will be used to expand infrastructure and strengthen operations. It is also studying expansion into North and West African markets. The move supports its ambition to evolve into a multi-country digital commerce platform.

Founded in 2017 by Mostafa Amin, Muhammed Habib, and Abdallah Nofal, Breadfast is an online grocery platform. The company began with fresh bread delivery before expanding into groceries, ready meals, and household essentials.

Today, the platform also offers pharmaceuticals and financial services. Breadfast operates a vertically integrated model across sourcing, production, fulfillment, and last-mile delivery. This structure helps protect margins and improve service consistency.

Private-label products account for around 40% of grocery sales. The company aims to capture up to 3% of Egypt’s USD 100 billion grocery market within three years.

Beyond Groceries

Breadfast has also expanded into fintech with prepaid and payment services. These offerings are designed to deepen customer engagement and diversify revenue streams.

Its growth strategy targets young, urban consumers seeking speed and convenience. It expects similar demographic trends across Africa  to support regional expansion.

CEO Mostafa Amin disclosed to Bloomberg that the are starting early conversations with growth investors ahead of a Series C. He also adds that the company’s long-term goal is a global public listing.

Bottom Line: With fresh capital and regional ambitions, Breadfast is positioning itself as a scalable commerce platform ahead of a larger round and future IPO.