Sahm Capital has launched a new team-based rewards campaign that allows users to earn cash incentives by forming investment teams and growing collective deposits through its trading platform.

Why You Should Care

The launch highlights how investment platforms across the Gulf are increasingly using social and community-driven features to deepen engagement as competition for retail investors intensifies.

The campaign also comes as Saudi Arabia’s retail investing ecosystem continues to expand, supported by growing participation in capital markets and increased adoption of digital investment platforms.

The campaign, titled “Team Up with Friends, Earn Up to SAR 13,000,” runs until June 16, 2026, and is open to eligible users of the Sahm App. Participants can create or join teams, invite friends, and unlock tiered cash rewards from a prize pool exceeding USD 3.5 thousand (SAR 13K) based on their team’s total net deposits.

Each team’s progress is measured through collective net deposits, with rewards becoming available once specific thresholds are met. Both team members and team leaders can qualify for incentives, with larger deposit volumes unlocking higher rewards.

The initiative follows the fintech’s milestone of surpassing 2 million registered users across the MENA region, reflecting the growing adoption of digital investment services among retail investors.

“This campaign is designed to encourage greater participation through a more collaborative investment experience, where users can connect with friends, grow together, and share in the outcomes of their activity on the platform,” said Mohammed Asiri, Chief Financial Officer of Sahm Capital.

The Ripple 

The launch comes as digital brokerage and investment platforms across the Gulf continue to compete for a growing pool of retail investors. Firms are increasingly introducing engagement tools, rewards programs, educational resources, and community features to differentiate their offerings and encourage long-term platform activity.

For investors, these initiatives may make investing more interactive and accessible. For platforms, they represent another avenue for attracting users and increasing engagement beyond traditional trading services.

What to Watch

As retail investing platforms mature across the region, firms are looking beyond core trading functionality to drive growth. Community-based initiatives and team participation features could become a more common strategy as platforms compete to increase engagement and strengthen user loyalty in an increasingly crowded market.