ArabyAds, the leading advertising and consumer intelligence platform in MENA, announced the acquisition of Dmenta, the leading creative digital hub that specializes in influencer marketing. 

Shady Essam founded Dmenta in 2012. The startup currently offers its creative hub services to leading advertisers across industries from the likes of Chalhoub Group, Landmark Group, Adidas, NowNow, Namshi, and Noon among others. It also has a very strong roaster of mega and celebrity influencers that have massive reach in the MENA region.

Commenting on the acquisition, Mahmoud Fathy, CEO ArabyAds said, “this acquisition is of great strategic value to us as it strengthens our position as the leading Influencer Marketing Platform and provides an incremental solution to our advertisers. Dmenta has the right technology, people, and culture to build and consolidate our leadership position in the region.”

Talking about the development, Shady Essam commented, “We are excited to join forces with ArabyAds to strategically fortify our complementing offerings and to achieve greater scale together in the region. Over the last few years, we have build a strong network of influencers that has been deployed to achieve great objectives for our advertisers. This deal is a tremendous opportunity for our growth and expansion.”