Astra Tech (Astra), a UAE-based technology development group, acquired BOTIM, a Voice over Internet Protocol (VoIP) solution, to relaunch into its Ultra app. This comes in line with Astra Tech’s plan to create an Ultra app that offers everything from instant messaging to e-payments.
BOTIM has 90 million registered users and 25 million active users. The acquisition will support Astra as it plans to expand beyond super apps and build the region’s first Ultra app with BOTIM.
“The need for an all-encompassing app accessible to all customers that can re-steer economics in the right direction while giving customers, merchants, and investors a fair deal is paramount. BOTIM will be the first of its kind in the region to simplify interactions of hundreds of millions of users, allowing them to engage and transact seamlessly. Acquiring BOTIM puts us on a path to continue our mission of disrupting consumer technology and building a global benchmark of what an Ultra-app should look like,” Abdallah Abu Sheikh, Founder of Astra Tech, said.
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