• Menthum launches Egypt’s first goal-based savings app, “Menthum Goals!”
• Helps users set and track financial goals with ease.
• Could disrupt Egypt’s financial market, catering to diverse income levels.

Well, hold onto your wallets, folks, because Menthum’s got a brand-new way for Egyptians to save! This startup is not just launching any old app. They are offering Menthum Goals!

Menthum Goals is the first goal-based savings tool in Egypt, designed to help everyone, from newbies to seasoned savers, reach those big (and small) dreams.

The Big Idea Behind Menthum Goals

Now, let’s talk about why Menthum thinks they have cracked the savings code. According to CEO Himanshu Shrimali, “financial wellness should be within everyone’s reach.”

Sounds good, right? Menthum Goals gives users a structured way to set, track, and achieve their financial aspirations, no matter their income level.

This is not just about stashing cash under the mattress. It is about real planning, real discipline, and staying on course.

With an easy-to-use design and clear goal-setting features, Menthum’s approach helps users focus on long-term plans like buying a house or taking that dream vacation.

And, who doesn’t want a little financial peace of mind?

How It Could Shake Up the Market

This savings tool could not come at a better time. The Middle East’s fintech market is heating up, and Menthum’s bold move could inspire competitors to step up their game.

By catering to all income levels, it is filling a real need and opening doors for more Egyptians to engage in structured savings.

And with personalized financial options, it’s a big draw for the younger, tech-savvy crowd.

New Risks, New Rewards?

Now, as fabulous as this sounds, there’s a catch—like any new venture, Menthum faces big challenges.

Can they keep people engaged long enough to meet their goals? And will Egyptians stick to a plan in a market still warming up to digital finance?

Menthum Goals perfectly aligns with government policies of digital transformation and financial inclusion.

Only time will tell, but if Menthum succeeds, it could be a game-changer for Egypt’s financial future.