Breadfast Announces the Launch of Breadfast Now

Breadfast Now will be the first native cloud supermarket in Africa and the Middle East.
Breadfast Announces the Launch of Breadfast Now
Breadfast plans to expand beyond Cairo into the Middle East and Africa.

Egyptian fresh bread and grocery delivery platform, Breadfast, announced the soft launch of Breadfast Now, the first native cloud supermarket in Africa and the Middle East.

Breadfast has raised an undisclosed seven-figure sum (USD) in a pre-Series B investment. The investors included high profile figures including Y Combinator’s founder, Paul Graham, Gmail’s founder, Paul Buchheit, Endure Capital, and Shorooq Partners.

“Breadfast is on a mission to drive the emerging markets to a world-class shopping experience. Our customers have been and will always be our top priority. We think that customer experience is underestimated in emerging markets, and our goal is to build the right infrastructure using technology to reach the experience the customer deserves.”

Mostafa Amin, Co-Founder and CEO, Breadfast

Mostafa Amin, Muhammad Habib and Abdallah Nofal founded Breadfast in 2017. The online bakery delivers fresh baked goods every morning to customers’ doorsteps. The goods are baked on the same day as the delivery to guarantee fresh products for their clients. It also delivers milk, juice and eggs as part of its aim to become a one-stop-shop for breakfast deliveries.

The startup plans to expand within the next 3 years across Middle East, Africa and Turkey, starting with Dubai, Riyadh and Jeddah. Mostafa Amin, Breadfast Co-Founder and CEO states, “Breadfast is on a mission to drive the emerging markets to a world-class shopping experience. Our customers have been and will always be our top priority. We think that customer experience is underestimated in emerging markets, and our goal is to build the right infrastructure using technology to reach the experience the customer deserves.”

“We are excited and humbled to join Breadfast’s journey as we firmly believe in the Founders and their unparalleled focus on execution, user experience and scale. We have been working closely with Breadfast to build their operations in UAE, KSA and so forth and cannot wait to dominate the region.”

Shane Shin, Founding Partner, Shorooq Partners

Shane Shin, Founding Partner at Shorooq Partners says, “we are excited and humbled to join Breadfast’s journey as we firmly believe in the Founders and their unparalleled focus on execution, user experience and scale. We have been working closely with Breadfast to build their operations in UAE, KSA and so forth and cannot wait to dominate the region.” Shorooq Venture Partner Tom Eliopoulos adds, “this is only the beginning of Shorooq’s expansion into Egypt and we aspire to build stronger presence here with such leading startups like Breadfast”.

If you see something out of place or would like to contribute to this story, check out our Ethics and Policy section.

If you see something out of place or would like to contribute to this story, check out our Ethics and Policy section.