COFE App, an online coffee marketplace signed an agreement with PIF’s Saudi Coffee Company (SCC). Through the agreement, COFE App will be the premium online partner for SCC.

The partnership between COFE App and SCC will make Saudi-grown beans available to consumers through COFE’s mobile app.

“It is a pleasure to be partnering with COFE App. Their passion for the cumulative growth of the coffee industry is very evident, and we are happy to say that they share both our vision and values. Coffee is a very integral part of Arabian culture and we wish for the world to witness it through our efforts. We hope that this partnership is the beginning of coffee lovers discovering the nuances of Saudi coffee and how it is ready to compete with some of the best producers in the world,” said Mohammed Zainy, Marketing Director of Saudi Coffee Company.

SCC is a Public Investment Fund (PIF) company recently launched by the sovereign wealth fund of Saudi Arabia with a mandate to develop the Saudi coffee industry. SCC plans to invest over $319 million in the Saudi coffee sector over the next ten years. With aims, to increase annual output from 300 tons today to more than 2,500 tons by 2030. Saudi’s domestic coffee market 

Through this collaboration, COFE and SCC aim to advance Saudi Arabia’s coffee industry and digitize it to empower local producers to connect with consumers conveniently.