Dstny acquires Egypt’s Tactful AI

Dstny acquires Egypt’s Tactful AI

Dstny, Europe’s business communications company, acquired Tactful AI, a technology start-up based in the UK and Egypt, that offers a customer experience platform. The acquisition extends Dstny’s products portfolio and helps companies enhance customer engagement operations across modern digital and traditional voice channels.

“Tactful and Dstny share the same vision to bring employees and customers together through interactive communications tools.  We both believe we can positively impact people’s lives even better together. By joining Dstny, we are excited to accelerate our go-to-market strategy and bring even more value to our customers,” Mohamed Elmasry, co-founder, and CEO of Tactful AI.

Founded by Mohamed Elmasry, Mohammad Hassan and Sherif Khairallah, Tactful’s Unified Customer Experience Platform (UCX) is an AI and data-centric solution that empowers business users to manage, engage and understand the customer journey across multiple touchpoints. It includes a complete omni-channel digital contact centre, multilingual conversational chatbots, and conversational analytics.

“Our M&A strategy is all about product and revenue synergies, not cost synergies like you often see elsewhere. In that way, we grow faster as joint companies, and our customers get access to more and better products much faster. Tactful is a perfect match in every way, and we are excited to start working together,” says Chris Parker, Dstny Group.

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