Haseel, Saudi-based fresh produce e-commerce startup, raised $6.6m in Series A round led by Vision Ventures with participation by Arzan Ventures, Riyad Taqnia Fund, Sky Horizon, Aid for Investments, along with prominent angel investors. 

Haseel was founded in 2018 in Riyadh by Sultan Al Haddab. The startup delivers fresh produce on a daily basis to your home or restaurant within 2 hours. Haseel makes it easy for families to shop for fresh produce through its intuitive mobile app available on both iOS and Android. It links farmers with consumers and businesses, guaranteeing farmers the best value for their produce.

Haseel works with local farmers to help them sell their produce efficiently. It also provides businesses with an easy-to-use app to order their daily and weekly needs with ease and have them delivered to your businesses’ door step.

“We are very proud of the trust by our clients and partners. Haseel is just touching the surface of one of the largest retail sectors in Saudi Arabia. We are determined to become the leaders in this market and our growth and market acceptance rates reflect that,” Sultan Al Haddab, Founder and CEO at Haseel, said.

The startup aims to use the funding to further invest in technology, cement its position in the current markets, and invest in talent. In addition to its technology, sourcing, and logistics, the company is working towards artificial intelligence to assist farmers in deciding the best products they need to grow in their farms during the different times as market demand and supply shift.

“We’re excited to continue to support Haseel in its mission to provide the local market with the highest quality fresh produce. The demand continues to grow, and businesses and consumers alike need a trusted supplier they can depend on. Haseel links farmers with consumers and businesses and helps secure a critical aspect of our food security.” said Kais Al-Essa, Founding Partner and CEO of Vision Ventures.