Edita Food Industries announced today the inauguration of its manufacturing facility in the Kingdom of Morocco. Located near the city of Casablanca, the facility is Edita’s first overseas production facility outside of Egypt. The official inauguration of the facility, which commenced operations in December 2021, is a major milestone in the company’s regional expansion strategy.
Edita’s Morocco facility is owned and operated by Edita Food Industries Morocco in partnership with Dislog Group, a leading Moroccan FMCG distributor. Edita is the majority owner of Edita Food Industries Morocco, with a 77% stake, while Dislog holds a stake of 20%.
“Edita’s aim has always been to capitalize on our agile business model and transform our company into a multi-country institution to capture regional growth opportunities. Our goal is to build businesses in countries that share our values and our economic potential, and Morocco is the first step in fulfilling this goal. To date, our initial investment has reached MAD 203 million in the first phase of this facility, and we plan to make additional investments over the coming years to fuel future expansions,” Edita Chairman, Hani Berzi, said.
The facility commenced commercial operations in December 2021 and currently produces three variations of Edita’s flagship HOHOs brands, with plans to install additional production lines and diversify the product offering in Morocco in the near future. Edita Morocco lays the foundation for future expansion across the MENA region and supports Edita’s transformation into a multi-country institution.
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