• eyewa, a leading Saudi retailer, has raised USD 100 million to expand its footprint across the region.
• The funding will drive the launch of a Riyadh-based hub, positioning eyewa as a key player in regional retail innovation.
• By blending e-commerce and physical presence, Eyewa aims to enhance customer experience and drive social impact through accessible eye care.

eyewa Readies to Take Another Leap Forward

Saudi Arabia’s leading eyewear retailer, eyewa, just secured a whopping USD 100 million in a fresh funding round. This milestone readies eyewa to bring a fresh look into the retail eyewear market in the MENA region.

Established in 2018, eyewa specializes in affordable eyewear, including prescription glasses, contact lenses, and sunglasses, both online and in stores.

“In a sector that had not seen much disruption in the past decade, our success in this funding round reflects not only the strength of our business model, but also the spirit of innovation across the region’s startups.”

Anass Boumediene, co-founder and co-CEO of eyewa

With this new funding, eyewa is setting up a Riyadh-based hub to strengthen its operations and expand its retail network. The move underlines its commitment to delivering cutting-edge products and services while leveraging its e-commerce foundation.

A Disruptor in the Making, or Delivering a New Disruption?

eyewa’s growth aligns perfectly with market trends favoring hybrid retail models. The combination of digital convenience and in-person shopping experiences has become a gold standard, especially in a post-pandemic world.

In Saudi Arabia, where Vision 2030 prioritizes economic diversification and innovation, eyewa’s Riyadh hub is timely. The company’s affordable pricing strategy and localized customer service gained traction, making it one of the region’s fastest-growing retail platforms.

eyewa’s success story reflects a broader shift in how regional startups disrupt traditional markets.

From launching as an online platform to opening brick-and-mortar stores in the UAE and Saudi Arabia, eyewa’s adaptability has been its strongest asset. According to Gulf News, its strategic growth is a testament to investor confidence in MENA’s startup ecosystem.

Social Impact Through Innovation

eyewa’s journey isn’t just about business—it’s about transforming access to eye care. By introducing affordable and stylish eyewear, the company tackles social challenges like expensive vision correction, especially in underserved communities.

eyewa’s focus on technology will continue to shape customer experiences.

From virtual try-ons to personalized recommendations, the company uses innovation to simplify eyewear shopping. Additionally, its Riyadh hub promises to create local jobs, further contributing to economic and social well-being.

Looking ahead, eyewa’s success could inspire similar ventures in other industries, proving that with the right vision, MENA startups can truly reshape the region’s future.