The FMCG company Hayat Egypt, the local subsidiary of Hayat Holding, announced that its total investment in Egypt hit US$550 million.
The FMCG company announced the launch of its latest products on the 10th anniversary of its operation.
Hayat Egypt said during a press conference that it inaugurated five production facilities that help create more than 1,600 direct job opportunities and 900 indirect job opportunities, and introduced nine of its brands to the Egyptian consumer market.
Hayat Egypt added that it is to invest around US$210 million in the future.
Mustafa Tuncay, Regional Vice President of Hayat Middle East and Africa, said: “Hayat Egypt has five production facilities across two locations, at the 6th of October Industrial Park and the Industrial Park North-West of the Suez Economic Zone in Ain Sokhna.
“These assets position Hayat Egypt as the production hub for the North Africa region and the exportation hub of not only the Middle East and Africa region but to Europe, Far East, and the Americas including the USA with products worth US$150 million exported from Egypt to 58 countries worldwide and an additional US$200 million targeted for 2025, Tuncay added.
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