– Userguest, a Moroccan tech startup, has raised $2.4 million in seed funding to enhance hotel revenue optimization through its automated tool that delivers personalized messaging and incentives on hotel websites.

– The funding round was led by Al Mada Ventures and included investors such as CDG Invest, Saviu Ventures, and notable business angels, underscoring confidence in Userguest’s innovative approach and market potential.

– Operating in over 30 countries and generating more than $100 million in direct revenue for hotels since 2019, Userguest aims to use the new funds to accelerate growth, introduce innovative features, and expand its sales team to strengthen its market presence.

Userguest, a Moroccan tech startup that helps hotels optimize their revenues, has secured $2.4 million in seed funding to fuel rapid expansion and product innovation. Founded in 2018, Userguest offers a fully automated tool that enhances direct revenue from hotel websites by delivering personalized messages and intelligent incentives to visitors.

The funding round, led by Al Mada Ventures, included participation from CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, and notable business angels Philippe Limes and Thane Kuhlman.

Co-founder Hicham Benyebdri emphasized, “This investment underscores our investors’ confidence in our vision to create an automated tool that optimises conversions and revenue for hotels. Having solidified our market presence and earned the trust of leading hotel brands, we are now ready to elevate Userguest to new heights, enhancing hotel performance while enriching user experience, benefiting both hoteliers and travellers alike,” said Userguest co-founder Hicham Benyebdri.

Userguest currently operates in over 30 countries and has generated more than $100 million in direct revenue for hotels since 2019.

The primary objective of this fundraising round is to accelerate growth and introduce innovative features. A significant portion of the funds will enhance the sales team, allowing Userguest to penetrate key markets and solidify its position as a leader in direct revenue optimization.

“We are thrilled to lead this investment round,” said Yassine Soual from Al Mada Ventures. “Userguest’s impressive trajectory, commitment to innovation, and focus on customer satisfaction position it as a standout player in the hospitality tech space. We are confident that this funding will accelerate Userguest’s growth and enable it to continue delivering exceptional value.”