Instagram has announced a new way to shop on the platform in a blog post, letting users make purchases directly from chats, known as Direct Messages (DMs). The company will roll out the new feature to select small businesses and expand to more in the future.
Now, once an order is placed via a chat thread, the user will be able to make a payment, track the order, and ask the business follow-up questions, all from the same thread. Business owners can also talk to customers in real-time to answer questions and confirm payment details, create a payment request with item description and price, as well as request and collect payment.
“Each week, one billion people message a business across our family of apps — whether it’s chatting with brands, browsing products, asking for support, or interacting with stories. We want to help people start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat thread,” the company wrote in the blog post.
It is speculated that users will have to rely on Meta Pay, the company’s own payment solution, to complete purchases, which means that the feature could be limited to the US market in the early days.
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