• Journify secures USD 4M funding led by Silicon Badia and RZM aiming to empower brands with ethical, data-driven marketing solutions.
• With the funding, it aims to aid  brands optimize first-party data activation, tackle low match rates, and integration challenges.
• Founded in 2023, Journify’s AI-powered Saas platform aims to capture, unify and activate first-party data in real time.

Marketing 

What is the deal? Journify, provider of Conversion API (CAPI) and Composable Customer Data Platform (CCDP), has secured USD 4M in funding. The round was led by Silicon Badia, RZM and other investors.

 “Having backed data leaders like Amplitude (NASDAQ: AMPL) and InfluxData, we believe data infrastructure is still ripe for disruption, especially with AI transformation, and believe Journify’s founders have the expertise to set the new standard in this space.” said Hossam Shafick, Investor at Silicon Badia

Journify

What will they do with the funds? With the funding, Journify aims to empower brands with ethical, data-driven marketing solutions that drive precise audience engagement and measurable growth.

Additionally, it attempts to tackle challenges such as low match rates, fragmented integration and compliance complexities. Its solutions aim to enable real-time data activation and achieve up to 5x higher match rates. As well as, deliver smarter attribution insights, and ensure privacy-first compliance with global regulations.

“After years of navigating the complexities of traditional CDPs, our team understands the challenges marketers face in activating first-party data efficiently. We built Journify to eliminate these pain points, providing a seamless, AI-powered data activation solution that enables brands to focus on results, not technical hurdles.” said Taoufik El Jamali, CEO and Co-Founder of Journify.

Company Snapshot Founded in 2023, Journify’s AI-powered Saas platform aims to capture, unify and activate first-party data in real time. It also aims to boast ROAS, optimize market performance and future proof data infrastructure for sustainable growth. It is headquartered in the US and the UAE with technology hubs in Morocco and Jordan.