Sleep does not come easy for everybody. Today, many people use sleep apps to help them get to sleep quickly. Although, these may not work on children as well as adults. Parents and caretakers may struggle to get kids to go sleep, but now technology is lending them a helping hand.
Moshi is a sleep and mindfulness app for children. It offers 30-minute stories designed to send children to sleep. The app has close to 150 bits of original content, with 80 original 30-minute bedtime stories written and produced by the company.
Moshi’s bedtime stories have a common skeleton that consists of narration, songs and an underlying musical score. Some stories have sound effects timed up to the average resting heart rate of a child. As a result, children are fall easily to sleep.
Micheal Acton Smith launched London-based Moshi in 2017. The company was born out of another company, Mind Candy, which was co-founded by Smith in 2004. Smith is not new to the mindfulness app business. Previously, he was the CEO of a subscription-based app meditation and mindfulness app Calm. He stepped down from this role in 2014 but remains the former startup’s chairman. Calm was valued at more than a billion dollars in its last funding round.
This month, Moshi raised $12 million from investors to hire additional talent. The Series B round was led by existing investor Accel Partners, with participation from Latitude Ventures and Triplepoint Capital. Other plans for the financing includes the launch of new features and content in collaboration with sleep industry experts and scientists. In addition to scaling up user acquisition through marketing, advertising and partnerships.
The startup has over 112,000 subscribers and has seen an increase in downloads during the coronavirus pandemic.
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