The move brings Netflix in line with other networks, which often offer air live specials for big competition series, such as ABC’s American Idol and Dancing with the Stars.
Netflix’s live streaming feature could also allow live voting for competition series and talent contests, especially for its upcoming dance competition series Dance 100 from The Circle producer Studio Lambert. It could also be useful if Netflix decides to bring back its Netflix Is A Joke festival, a live comedy event featuring around 300 stand-up performances across LA including Dave Chappelle, Larry David and Pete Davidson.
Other options include live reunions for shows such as Selling Sunset.
The addition of a live streaming feature could also counter a recent dip in revenue and subscribers, as reported in Netflix’s most recent earnings report. Other plans include cracking down on password sharing and the possible addition of a cheaper ad-supported streaming option.
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