PepsiCo collaborated with AstroLabs, an ecosystem builder in the MENA region, and Saudi’s Ministry of Communication and Information Technology (MCIT) to launch the ‘Scale Up Accelerator’ program in Saudi Arabia.

The program was launched in mid-January 2023, the program plans to invite 100 entrepreneurs to accelerate their online ventures into full-suite e-commerce businesses. 

Scale Up Accelerator will provide startups across Saudi Arabia with an instructive platform to accomplish their business goals. It will offer access to vital mentorship, as well as educational and training opportunities, equipping them with the tools to succeed in the modern world of business and work.

Participants will be exposed to e-commerce fundamentals, gaining an in-depth understanding of how to build an e-commerce plan, invest, and set up businesses in Saudi Arabia. They will also learn how to improve their technical capabilities and grow their businesses online.

MCIT seeks in this collaboration with PepsiCo to enable entrepreneurs in this program and support them through the “Digital Perks Program” in the Center of Digital Entrepreneurship (CODE). The objective of this program is to accelerate the adoption of technology and entrepreneurial culture that contribute to creating new jobs and localizing technologies. 

“We are delighted to have partnered with AstroLabs and CODE to launch the innovative ‘Scale Up Accelerator’ program. Empowering the next generation of entrepreneurs and changemakers to fulfill their potential, this unique new offering will not only prime budding business leaders for success but will also help safeguard the Kingdom’s future, setting it apart as the 27th largest e-commerce market in the world,” Aamer Sheikh, Chief Executive Officer at PepsiCo Middle East, said.