- Strategic Acquisition: Plant & Equipment successfully acquires Global Equipment Trading, a key player in the construction equipment market located in Dubai’s Jebel Ali Free Zone, UAE. This strategic move aligns seamlessly with Plant & Equipment’s growth strategy for the GCC and the broader MENA region
- Positioning as a Market Leader: The addition of Global Equipment Trading to the Plant & Equipment family establishes the company as a leading online auction and advertising platform in the Middle East. The exclusive yard’s strategic location within Jebel Ali Free Zone enhances the smooth transportation of heavy equipment, leveraging Jebel Ali Port’s significance in regional trade and commerce
- Multichannel Business Expansion: Plant & Equipment’s decision to incorporate Global Equipment Trading reflects its commitment to evolving into a comprehensive solution for construction equipment needs.
Plant & Equipment, the primary marketplace for construction equipment in the MENA region, has acquired Global Equipment Trading, a company situated in Dubai’s Jebel Ali Free Zone, UAE, according to a company statement.
The inclusion of Global Equipment Trading into the Plant & Equipment family aligns seamlessly with the company’s ambitious growth strategy for the GCC and the broader MENA region.
This move positions Plant & Equipment as a leading online auction and advertising platform in the Middle East.
The strategic location of Global Equipment Trading’s exclusive yard within the Jebel Ali Free Zone facilitates the smooth transportation of heavy equipment to and from Jebel Ali Port, a crucial hub for regional trade and commerce.
This strategic decision underscores Plant & Equipment’s commitment to evolving into a multichannel business, where customers can effortlessly buy, sell, or list equipment on-site and online.
The acquisition of Global Equipment Trading is a significant step in accelerating Plant & Equipment’s journey toward becoming a comprehensive solution for all construction equipment needs.
Presently, sellers on PlantAndEquipment.com have the flexibility to choose between auction or classified listings, providing them with enhanced options.
P&E Auctions, a subsidiary brand under the Plant & Equipment umbrella, distinguishes itself as an innovative online auction platform in the MENA region.
Focused on accumulating consignments and advertising heavy equipment for buyers in the Gulf, Levant, Africa, and Asia, P&E Auctions plays a pivotal role in expanding the company’s reach.
This acquisition further solidifies Plant & Equipment’s market position, supported by industry-leading equipment verification, inspection reports, and payment security measures.
These measures ensure a secure and seamless experience for both buyers and sellers involved in heavy machinery and trucks’ buying and selling process.
Since its launch in May 2023, P&E Auctions has enabled transactions of heavy equipment and machinery through PlantAndEquipment.com’s online platform.
The live auctions feature a diverse range of heavy equipment categories, including construction, logistics, agriculture, and mining. All auction lots undergo thorough inspection and verification by the P&E Auctions team to meet high standards of quality and reliability.
Prospective buyers seeking to register or inspect consigned machines in person at Plant & Equipment can conveniently do so at Global Equipment Trading FZE, located at Plot Number S10516 near Gate 5 of Jebel Ali Free Zone (JAFZA).
Alternatively, buyers can explore and bid on inspected machines online. Plant & Equipment anticipates the collaborative opportunities that this acquisition will bring, solidifying its position as a pioneering force in the construction equipment marketplace.
If you see something out of place or would like to contribute to this story, check out our Ethics and Policy section.