• OSKELLY, a leading luxury fashion resale platform in Eastern Europe, is set to revolutionize the UAE’s fashion scene with a significant reinvestment exceeding US $1 million.
• In its Middle East expansion, OSKELLY introduces an omnichannel fashion wardrobe ecosystem for luxury resale, tailored for Emirati users.
• The app advocates for affordable and sustainable fashion, challenging the stigma around pre-owned items. With a user base of over 500,000 in Europe, the platform aims to combat counterfeit sales by conducting offline authenticity checks on every luxury item sold.
OSKELLY, the luxury fashion resale platform in Eastern Europe, is poised to expand the fashion landscape in the United Arab Emirates with a reinvestment exceeding US $1 million, according to media reports.
The company aims to digitalize the Middle East’s $89 billion fashion resale industry, build a robust community around its platform, promote expert authenticity, and encourage sustainable consumption in the region.
In its expansion into the UAE, OSKELLY introduces an omnichannel fashion wardrobe ecosystem for luxury resale in the MENA region, incorporating new digital and AI solutions tailored for Emirati users.
The platform’s app provides free services for users to sell and purchase pre-owned luxury goods, streamlining the process of decluttering wardrobes.
The resale platform features app functions such as social tools for user interaction, item bidding, and collection sharing.
The company advocates for affordable and sustainable fashion in the Middle East, aiming to reshape customer habits in the fashion market by challenging the stigma associated with the resale of pre-owned items.
Founded in 2017 by siblings Albert Oskanov and Zaira Keligova, OSKELLY has amassed a user base of over 500,000 in Europe and offers a portfolio of more than 3,000 luxury brands. The platform nurtures an international community of fashion enthusiasts, allowing clients to connect with like-minded individuals.
To combat counterfeit sales, the app maintains an in-house team of experts who conduct offline authenticity checks on every luxury item sold on the platform.
The Middle East fashion industry, valued at US $89 billion, presents a lucrative opportunity for such platforms.
Dubai’s second-hand luxury bag market alone is valued at AED 250 million (US $68 million). The region shows significant potential, with a projected Compound Annual Growth Rate of around 7% from 2023 to 2027.
The UAE’s fashion market revenue is expected to reach US $3.47 billion in 2023. OSKELLY views this as the opportune time to establish its presence in the industry.
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