Mumzworld, a UAE-based mother, baby & child (MBC) E-commerce platform has signed a Sales and Purchase Agreement with Saudi Arabia’s Tamer Group, for Tamer’s proposed acquisition of a majority stake in Mumzworld. Tamer Group is one of the largest regional healthcare distributors with its consumer and nutrition divisions and logistics services.

Founded in 2011 by Mona Ataya and Leena Khalil, Mumzworld and its founders are pioneers of E-commerce focused on the mother, baby & child vertical in the Middle East. The company’s vertical market leadership spans across the entire GCC and the Levant, with the brand becoming a gateway into the Middle Eastern household.

Mona Ataya, CEO and co-founder of Mumzworld, commented “We are delighted to join the Tamer Group, having created the Middle East’s largest female-led E-commerce business. We have recorded 10x growth over the last five years, and this is just the beginning for us. We are better positioned than ever to accelerate growth, drive wider geographic expansion and continue to build a tech footprint serving customers better than ever. We will continue to own the supply chain for mother and child; both our customers and suppliers are at the forefront of this next exciting phase for Mumzworld.”

Ayman Tamer, Chairman of Tamer Group, added “We are extremely excited to announce our acquisition of Mumzworld. The deal coincides with our 100  year anniversary – operating as the largest healthcare distributor in the region, and a major player in FMCG, logistics, and beauty care – and this is a further, hugely significant, milestone for Tamer Group. We believe that E-commerce is the future for the GCC. As a major player in the FMCG space, E-commerce is no longer an option, but a necessity. The world has shifted to a customer-centric model with consumer behaviours, trends and data having become the new gold. Players in the space need to understand their customers and adapt to their changing needs. Mumzworld will be a stepping stone towards “Tamer Digital” – a very ambitious vertical we intend to build to serve the nation, working towards delivering on Saudi’s Vision 2030.”