ShipBlu, e-commerce shipping experience platform in Egypt, announced a partnership with location technology company what3words. The partnership will enable shoppers to provide their what3words address in English or Arabic at checkout through the ShipBlu integration.

What3words is a proprietary geocode system designed to identify any location with a resolution of about 3 meters.

The partnership will boost accuracy and eliminate the need for phone calls with requests for addresses and nearby landmarks to ensure deliveries find their way to customers faster and more efficiently.

“Our mission is to leverage technology to provide the most reliable and enjoyable shipping  experience in the market, one that both shoppers and merchants can look forward to. Our partnership with what3words allows us to do so  while leading the way to more efficient and environmentally-conscious operations. I am confident that other providers will see the value in our approach, and together we can really launch this  technology across the entire logistics industry in Egypt,” said Ali Nasser, CEO and Co-Founder of ShipBlu. 

ShipBlu aims to reduce the total daily travel time for couriers thereby reducing vehicle emissions in line with the startup’s goal to become Egypt’s greenest logistics platform. 

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