• Taager secures $6.75 million in a Pre-Series B round, led by Norrsken22.
• The company works on tackling logistical and financial challenges for online sellers
• Social e-commerce revenues are expected to reach $2.5 trillion globally by 2025. 

Taager, a rising company in the social e-commerce sector, has closed a $6.75 million Pre-Series B funding round. Norrsken22 led this round, with participation from Endeavor and existing investors, including 4DX Ventures and BECO Capital. 

This move will help Taager expand its services across the Middle East and North Africa while reinforcing its position as a key platform in data-driven e-commerce solutions.

Social E-Commerce Challenges

Social e-commerce enables buyers and sellers to interact through social platforms. This service is becoming increasingly popular; however, it faces challenges such as capital constraints and limited consumer reach.

Taager addresses these issues through its platform, providing access to a catalog of trending products, advanced pricing, and marketing analytics. The platform also offers seamless logistics and financial solutions.

This end-to-end approach effectively simplifies merchant operations, allowing them to concentrate on growth instead of infrastructure challenges.

Social e-commerce has emerged as a dominant retail model, reshaping how consumers engage with brands.

Taager Follows an Advanced Strategy 

Taager is now utilizing generative AI technology within its platform to enhance operational efficiency. Intelligent sales representatives enable the business to expand services effectively without requiring significant capital expenditures. 

The company aims to boost consumer interactions, optimize inventory management, and enhance seller support by leveraging AI. 

The global social e-commerce market is expected to reach a value of $2.5 trillion by 2025. The industry has already grown to over $14 billion in the MENA region, accounting for more than 30% of all e-commerce sales.