Right Farm, a B2B AgTech digital platform, raised AED 10.2m, which accounts to almost $2.8m, in a Seed funding round led by DisruptAD, ADQ’s venture platform, and Enhance Ventures, a venture studio for the MENAPT region.
Founded in 2021 by Elie Skaf, Mazen Mourad, and Mohammad Abu Ajamieh, Right Farm addresses gaps in the fresh produce value chain in the UAE and MENAPT region through the development of technology that optimizes the sourcing and procurement of fresh produce for businesses.
“The investment from DisruptAD and Enhance Ventures will help accelerate our start-up journey and unlock access to ADQ’s growing food and agriculture portfolio. We have established product-market fit and are developing technology to modernize the fresh produce industry to ensure seamless customer experience while maximizing operational efficiency and enabling scale across markets. By closing this funding round, we are confident our business will capture further growth opportunities across different segments of the market as we build a sustainable and commercially viable business,” Elie Skaf, Co-founder and CEO of Right Farm, commented.
Right Farm’s one-stop shop uses predictive technology that facilitates routing, operations, and purchasing, designed to provide a seamless and convenient end-to-end process from farm to table. The venture provides access to more than 1,000 fruits, vegetables and microgreens, enabling businesses to place orders and receive delivery within 12 hours.
The raised funds will be used to support Right Farm’s rapid technology development and growth plans in the region. The company operates from its cold-storage facility in the UAE fruit and vegetable market.
“With demand for fresh food on the rise, Right Farm is an attractive investment proposition that we seek to build into a household name for farmers and the food industry. Our investment with DisruptAD reflects our belief that Right Farm’s leadership has the right vision that can transform the fresh produce sector for the long-term,” Alper Celen, Founder of Enhance Ventures, added.
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