valU, a lifestyle-enabling FinTech platform, partnered with Sixyards Sports and Event Management and LaLiga Camp Egypt. The partnership will enable parents to leverage valU’s financing solutions to enroll their children at LaLiga’s first-ever camp in Egypt for young footballers.

The La Liga Camp targets young, talented beginner-and advanced-level footballers between the ages of 9 and 16. The camp aims to focus on technical, tactical, physical, and mental aspects of football, with a special focus on teamwork and sportsmanship and will host daily training sessions, friendly matches, video analysis, and team-building activities.

“We are excited to be partnering with Sixyards today, as they bring the coveted LaLiga Camp to the Egyptian market. This partnership not only aims to broaden the scope of our flexible, affordable, and inclusive financial solutions across the country’s key sectors but also to help LaLiga expand its presence in Egypt following the launch of its first football youth-focused camp. At valU, we believe that sports are vital in building and maintaining healthy lives, which is why we offer financing plans on club memberships, with our most recent being Al-Ahly Sporting Club, in addition to more partnerships that are to be announced soon. Providing parents with bespoke financing solutions that enable them to bring their children’s sports aspirations to life perfectly aligns with our wider strategy at valU to empower people across the country to build the lives they want to live and alleviate their financial burdens,” Salma Abdelhamid, Group Head of Marketing of valU, said.

This partnership comes in line with valU’s strategy to support young and emerging talents locally and to help shape talented athletes into champions.

Founded in 2018 by Amr and Hisham Marzouk, Sixyards Sports & Event Management is a leading event organizer and manager. The company offers its clients a diverse roster of services, including the organization of cultural and social events, and digital and on-the-ground sports events, in addition to sports consultations, brand management services, and sponsorships.