Creator Music, which is now in beta testing, is YouTube’s latest foray into the emerging world of creator economy.
Introduced at the company’s “Made on YouTube” live event, the new platform will showcase a large selection of licensed music that creators can browse through and purchase at affordable rates. Creators can also opt for a revenue-sharing option, an arrangement where both the creators and the music rights holders can earn money from their content.
“Creators have told us, time and time again, that finding the right song isn’t the hard part. It’s actually figuring out how to license it,” noted Amjad Hanif, VP of Creator Products at YouTube.
The platform solves a recurring issue faced by creators – namely having to give up all ad revenues to the music license holder if they use a song they don’t own.
Hanif added: “Music can power that emotional connection between artists, creators and all of their fans — and we want to strengthen this by offering creators more choices to work with, while at the same time helping artists meet the fans where they already are: right here on YouTube.”
Creator Music will launch in the U.S. later this fall, and expand to global markets in 2023.
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