Alpha Dhabi Holding, an ADX-listed investment holding company, acquired a stake in Nammos Group. The deal will take place through a joint venture partnership with Monterock International, an international investment company with a focus on the hospitality and food and beverage (F&B) sectors.

This partnership marks the launch of Alpha Dhabi’s luxury and lifestyle vertical which will focus on building a portfolio and developing brands by scaling their reach, diversifying their offering, and catalyzing their growth.

Through the partnership, Nammos World will expand its brand reach and footprint and develop and diversify its offering.

“Through the growth, Alpha Dhabi has exhibited over the last year, we have demonstrated a sustained and proven ability to generate expansion and investment opportunities, which are driving new revenue streams and creating greater shareholder value. We see strong potential for the expansion of our platform into the F&B and wider lifestyle space, both of which are markets with strong fundamentals globally driven by the return to travel and leisure post COVID-19. Our expansion into this space confirms our ambition to assemble a portfolio of leading luxury and lifestyle brands and we are excited to embark on this journey with Monterock,” Hamad Salem Al Ameri, Chief Executive Officer and Managing Director of Alpha Dhabi, said.

According to the press statement, the newly launched lifestyle vertical aims to go beyond investments in the F&B sector and aims to build a world-class portfolio of lifestyle, luxury, hospitality, F&B, and entertainment brands and provide a truly unique value proposition to brands looking to accelerate their expansion and growth.

Alpha Dhabi also acquired a 25% stake in Gordon Technologies, a provider of measurement while drilling (MWD) technology to the oil and gas industry, in a $136 million deal earlier this year.