Amazon EG, launched its Intellectual Property (IP) Accelerator program in Egypt, making it easier and more cost-effective for small and medium-sized businesses (SMBs) to obtain trademarks, protect their brands, and tackle infringing goods on Amazon EG. 

Available to any brand selling on Amazon EG, the IP Accelerator directly connects SMB owners in Egypt with a curated network of local law firms charging reduced, pre-negotiated rates on key services, giving SMBs access to expert legal and general IP advice.

“At Amazon, we are committed to supporting sellers of all sizes, innovating and introducing new resources to help them confidently grow their business online and continue to connect with millions of customers. Today, we are excited to launch the IP Accelerator program, another tool that will help businesses unlock their potential, protect their brands, and gain customer trust. We are equally thrilled to launch this new program as sellers prepare to delight customers during the end-of-year shopping season, which includes White Friday,” Ahmed El-Sobky, Head of Amazon Egypt Marketplace, said.

The expansion of the IP Accelerator program in Egypt will enable businesses to connect with law firms and file a trademark with Egypt’s Internal Trade Development Authority.

The current participating law firms in Egypt are NJQ & Associates, Al-Otaishan Intellectual Property & Technology, Eldib & Co, and the law firm of Hazim Almadani.

“Intellectual Property is now at the forefront of Egypt’s economic agenda, through the introduction of the new IP strategy and the GOEIC requirements. This partnership is a meaningful one for us as it allows for us to focus on the young market players and walk them through the prosecution processes needed to protect their brands and innovations,” Dina Eldib, Head of Intellectual Property at Eldib & Co, told us.

Amazon EG has recently also announced the launch of its “Support Egyptian Products” storefront last week during the Turathna Exhibition for Heritage and Handicrafts, organized by Egypt’s Micro, Small, and Medium Enterprises Development Agency (MSMEDA) and inaugurated by Egypt’s Prime Minister Mostafa Madbouly.

The Support Egyptian Products storefront is a curation of tens of thousands of Egyptian products selling on Amazon EG, making it easier for millions of customers across Egypt to find products from Egyptian SMBs.