ArabyAds, advertising technology company in the MENA region, raised $30m in a pre-Series B funding from AfricInvest.
The startup will use the new financing to expand its footprint and further invest it to accelerate its technological advancement and talent acquisition to support the growth.
“This funding round enables us to increase the pace of our international expansion, providing ArabyAds an opportunity to further deliver meaningful technology solutions to e-commerce companies globally. At ArabyAds, our vision is to create a sustainable business with financial prudence and I am sure we will be able to replicate our success story in the new geographies as well”, Gulrez Alam, Chief Investment and Strategy Officer at ArabyAds, said.
Founded in 2013 in Egypt, with headquarters in the UAE and tech hubs across Egypt, Tunisia, and Jordan, ArabyAds helps advertisers in customer acquisition, retention, and monetization by leveraging its technology platforms for influencer marketing, Coupon based advertising, retail media, live commerce, and on-device contextual advertising.
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