Google has announced it will be rolling out new Search updates over the next few weeks that will make it easier for people to find original, high quality content. Google says the new update will downrank “SEO-first” content, a type of content that has been created primarily for ranking on search engines, in favor of human-first content.
“If you search for information about a new movie, you might have previously encountered articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere on the web,” the company explained in a blog post. “This isn’t very helpful if you’re expecting to read something new. With this update, you’ll see more results with unique information, so you’re more likely to read something you haven’t seen before.”
Google is also working on an update that will make it easier to find high-quality and original reviews.
These updates are in line with other search improvements following the recent launch of ‘Multitask Unified Model’, an AI model which empowers the search ranking system to check its own work by cross-referencing the top bolded text portion of a search snippet result against established high-quality search results to see if they are saying the same thing, even if they do it with different phrasing.
The company shared it’s working to enhance featured snippets, the bite-sized results that the search engine displays on the top of the page for many searches.
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