BTECH, an integrated omnichannel retailer and consumer finance platform, launched a technology hub in Egypt named “b_labs” to serve as “a transformation and digitization engine of BTECH” according to the platform’s statement.

“The labor market has been witnessing drastic shifts in job hunting criteria and what defines an attractive job opportunity for talents factoring in community values, purpose, personal development, and growth potential to name a few. By introducing b_labs, we aspire to provide the much-needed workplace culture that serves our brand and the technological advancements it seeks as we continue our growth trajectory while fulfilling the needs and aspirations of our employees and providing them with a world-class workplace in Egypt. We are looking for entrepreneurs who can take ownership and perform within dynamic settings to join us on our journey. Therefore, at b_labs, we foster an environment that celebrates curiosity, creativity, diversity, and authenticity,” Mohamed Khattab, Executive Vice President (EVP) of b_labs and Digital Commerce at BTECH, said.

b_labs is designed to serve a wide range of business verticals within the group that includes retail, e-commerce, fintech, logistics, b2b, distribution, and many others.

The Saudi Egyptian Investment Company recently a 34% minority stake in B.TECH. SEIC is a subsidiary of the Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund.