Cairo-Based Startup Bluworks Secures $1 Million to Transform Blue-Collar Workforce Management in MENA

Cairo-Based Startup Bluworks Secures $1 Million to Transform Blue-Collar Workforce Management in MENA
Source: Bluworks

Bluworks, an innovative startup specializing in HRTech solutions for blue-collar industries, announced today that it has raised $1 million in a pre-seed funding round. The investment was led by Khawarizmi Ventures, a Saudi venture capital firm, with participation from Camel Ventures, Acasia Ventures, and several angel investors.

Bluworks, founded in 2022 by Farah Osman, Hussein Wahdan, and Nour Ahmadein, is pioneering the development of a SaaS platform focused exclusively on the needs of blue-collar workers in sectors such as retail, food & beverage, facility management, healthcare, education, and construction. The platform aims to automate various HR and operational tasks to help companies reduce costs and enhance decision-making through robust data analytics.

The Middle East and Africa region hosts a vast population of over 50 million blue-collar workers, where traditionally, performance and attendance data have been tracked manually across multiple departments. Bluworks’ solution integrates these data points into a single platform, simplifying processes like payroll, which can be particularly challenging due to the dynamic work conditions typical in blue-collar jobs.

Hussein Wahdan, co-founder of Bluworks, emphasized the uniqueness of their product in the current market, “With so many HR software available, none specifically cater to blue-collar workers. The existing manual management processes are prone to errors, leading to issues such as penalties and high turnover rates. Bluworks can reduce the time needed to close payroll accounts from as much as 10 days to just one day.”

The company has already onboarded thousands of workers and counts major names like Crave, Qahwa, and Cilantro among its clients. Focused initially on the F&B and retail sectors, Bluworks plans to expand into manufacturing, construction, and facility management.

Farah Osman, speaking about the strategic growth facilitated by the new funding, said, “The engagement of strategic investors who provide not only capital but also valuable market access is crucial as we expand both locally and regionally. There are numerous global markets with similar needs, and we are poised to address them.”

Investors are also expressing confidence in Bluworks’ potential. Ameer Sherif, a Venture Partner at Khawarizmii Ventures, noted the scarcity of localized software solutions in Egypt despite its large workforce. “Bluworks is well-positioned to lead in this space thanks to its deep local insight and strong technical capabilities,” said Sherif.

Aly El Shalakany, Managing Partner at Acasia Ventures, added, “Bluworks has pinpointed a significant market need and created a compelling digital solution. Their initial success is very promising, and we are confident in their rapid scaling capabilities.”

With the new funding, Bluworks plans to further develop its product features and expand its team, aiming to become the leading provider of blue-collar workforce management solutions in the region.

About Bluworks: Bluworks is a mobile-first all-in-one HR platform designed specifically for blue-collar industries. The platform helps streamline various HR tasks such as scheduling, communication, payroll, and recognition across distributed teams and locations, improving operational efficiency and workforce satisfaction.

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