Careem acquired UAE’s MUNCH:ON, a subscription-based food delivery platform which connects customers to meals at a discount by tapping into underutilized kitchen capacity and using scheduling, bundling and routing software.
The food delivery platform will stop daily operations and its offering will be rebuilt on the Careem app. Both teams will work together to deliver and introduce low-cost meal segments as well as new food discovery and delivery options for corporates.
“The MUNCH:ON team have built a competitive food offering driven by a clear vision to make food more accessible and affordable. The food offer on the Careem app today serves millions of customers across the Middle East and is growing rapidly. By acquiring MUNCH:ON, Careem Food will be able to build an even more competitive offering with a much richer variety of benefits for both customers and restaurant partners,” Mudassir Sheikha, CEO and Co-founder of Careem, said.
In the UAE, the company offers different services apart from ride-hailing, the company offers food and grocery delivery, micro-mobility, payments, and partner services including car rental, home cleaning and PCR testing. Its food subsidiary serves customers across the UAE, Saudi Arabia, Jordan and Qatar.
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