Saudi Esports Federation (SEF) and Mastercard signed a Memorandum of Understanding (MoU) to help promote innovation in Saudi Arabia’s gaming industry.
In line with the goals of Saudi Vision 2030, this partnership will pioneer in offering new and unique products, services, and solutions, delivering them to gamers and consumers across the Middle East and North Africa.
Through this MoU, Mastercard and SEF will collaborate on a range of innovations, including Metaverse and Augmented Reality (AR) activations, Non-Fungible Tokens (NFTs), gamers and fans’ loyalty solutions, and a gaming virtual Mastercard card.
“We are delighted to partner with the Saudi Esports Federation (SEF). This historic agreement will help to showcase the new technologies that are playing important roles in transforming the Kingdom into a leading hub for gaming and Esports, and more broadly for business, tourism, leisure, and innovation. Together with SEF, we hope to curate special offerings, events, and engagements, using our technology to make payments easier for gamers and creating more immersive experiences and truly priceless moments for the people of Saudi Arabia and avid gamers from all around the world to enjoy,” Dimitrios Dosis, President, Eastern Europe, Middle East and Africa, Mastercard, said.
As part of the MoU, a digital asset enablement project will be launched in the Kingdom, with Mastercard designing, developing, launching, and maintaining an Augmented Reality (AR) activation, along with its very own metaverse, in the coming years.
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