Chari, Morocco’s B2B e-commerce startup, acquires Ivory Coast startup Diago

Chari, Morocco’s B2B e-commerce startup, acquires Ivory Coast startup Diago

Chari acquires 100% stake in Diago, an Ivorian app that connects neighborhood shops to FMCG producers/importers. The deal was handled by AF Legal, RBB International firms and Houda Law firm.

Founded in January 2020, Chari is an FMCG and financial services digital distributor targeting small retailers in Francophone Africa. Chari launched its operations in Morocco before expanding to Tunisia in early 2022. 

Founded in 2021 by Amidou Diarra and Ali Ouattara, the diago app operates exclusively in Abidjan. Ali and Amidou will remain CEO and COO, respectively and will oversee local business growth before expanding their footprint to other Sub-Saharan countries. 

“Diago’s entire team will receive Chari’s full support functions.The casablanca back office will help Diago team in setting up operations, IT tools and customer service,” Cyrille Jacques, Vice-President of Chari, said.

Read more: Appetito acquires Lamma and expands into Tunisia and Morocco

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