– Growdash, a Dubai-based SaaS platform for restaurant marketing and operations, has raised $1.8 million in a seed funding round led by Oryx Fund and Oraseya Capital.

– Founded in 2022 by former Talabat employees Sean Trevaskis and Enver Sorkun, Growdash supports over 300 restaurant brands across 4,000 locations in the UAE, Kuwait, and Qatar, offering advanced restaurant analytics and business intelligence technology.

– With the new funding, Growdash plans to enhance its product roadmap, focusing on machine learning and innovative features, and expand into the Kingdom of Saudi Arabia and Central and Eastern Europe.

Growdash, a Dubai-based SaaS platform designed for restaurant marketing and operational teams to develop and manage profitable growth strategies across digital sales channels, announced it has raised $1.8 million in a seed funding round.

The seed funding was led by Oryx Fund, a MENA-focused investment fund from Hambro Perks, and Oraseya Capital, the venture capital arm of Dubai Integrated Economic Zones Authority (DIEZ).

Founded in 2022 by Sean Trevaskis and Enver Sorkun, former employees of the online food delivery company Talabat, Growdash has become a leading restaurant analytics and business intelligence technology in the region, working with over 300 restaurant brands across 4,000 locations in the UAE, Kuwait, and Qatar.

CEO Sean Trevaskis expressed gratitude for the successful seed round, thanking the dedicated Growdash team and forward-thinking customers who demand top-tier data analytics and digital growth strategies.

He emphasized the participation of esteemed global and regional investors, including Oryx, Oraseya Capital, and Hub71, as a testament to Growdash’s strong progress. Follow-on investments from TPN Investments, GCC Angels, and new contributions from industry-leading angels like AngelSpark, Mohamed Zourob, and Abdullah Mohamad further validate the market opportunity and product quality.

Chief Experience Officer (CXO) Enver Sorkun highlighted the ongoing development of a top-tier tech stack to help restaurants optimize their ROI through data-driven, autonomous digital growth strategies. With the seed funding, Growdash plans to accelerate its product roadmap, enhancing machine learning capabilities and introducing new innovative features that align with their methodology of Insight, Decision, Action.

Sean added that Growdash will expand to the Kingdom of Saudi Arabia later this year and has ambitious plans to capitalize on first-mover opportunities in Central and Eastern Europe. Ali Qaiser, General Partner at Oryx Fund and Hambro Perks, stated that Growdash is a game changer for the region’s competitive food and beverage sector, integrating all digital data points from food aggregators and their broader digital presence into a single business intelligence platform.

Julien Plouzeau, Senior Partner at Oraseya Capital, added that Oraseya Capital is keen on fostering innovation and growth in the MENA region, and Growdash’s cutting-edge software fits their profile for promising startups that can significantly increase ROI on growth and marketing spends.