- Grubtech, a leading SaaS integration and unified commerce platform for F&B and Quick Commerce enterprises, has raised $15 million in its Series B and Series A extension rounds, led by the VC arm of Jahez Group with participation from Addition and Oryx Fund.
- Founded in 2019, Grubtech addresses the technology gap in the F&B sector with its flagship solution, gOnline, which integrates online and in-store ordering channels with systems such as POS, ERP, inventory, and third-party logistics, while also offering solutions for in-store operations, fulfillment, and AI-driven data analysis.
- Grubtech plans to use the proceeds to accelerate geographic expansion and establish offices in Saudi Arabia, Europe, and the UK, while helping customers significantly increase sales volumes, improve fulfillment times, and access real-time data for strategic decision-making.
Grubtech, a leading SaaS integration and unified commerce platform that empowers F&B and Quick Commerce enterprises, announced it has raised $15 million in its Series B and Series A extension rounds.
The Series B round was led by the VC arm of Jahez Group, a prominent online food and quick commerce marketplace listed in Saudi Arabia, with participation from existing investors Addition and Oryx Fund, the MENA-dedicated fund of Hambro Perks.
Founded in 2019, Grubtech addresses the technology gap in the F&B sector for omnichannel operations. Its flagship solution, gOnline, provides a unified commerce engine by integrating a wide range of online and in-store ordering channels with downstream systems such as POS, ERP, inventory, third-party logistics, and loyalty solutions. Grubtech also offers solutions to streamline in-store operations, fulfillment, and AI-driven data analysis.
Grubtech’s customer base spans 18 markets and includes quick commerce leaders in categories such as groceries and pharmacies. The company plans to use the proceeds to accelerate geographic expansion and establish offices in Saudi Arabia, Europe, and the UK.
“Online F&B and quick commerce sales continue to grow rapidly. Our products empower customers to integrate elements of their tech stack, like a POS, with new sales channels and digital solutions seamlessly, eliminating operational and data silos,” said Mohamed Al Fayed, Grubtech’s co-founder & CEO. “We are excited to expand into markets with strong demand and growth potential.”
Abdulaziz Alhouti, Jahez Group’s Chief Investment Officer, stated, “Having invested in multiple technology solutions across the F&B and Quick Commerce sectors, we’ve seen firsthand the value of Grubtech’s integration platform for our merchants. We’re excited to support the Grubtech team as they continue to innovate and expand into new geographies.”
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