• YoLa Fresh, a Moroccan agritech startup, secures $7 million in pre-Series A funding led by Al Mada Ventures, with participation from Algebra Ventures, E3 Capital, Janngo Capital, and FMO.
• Utilizing cutting-edge technology, YoLa Fresh connects farmers directly with retailers and food service companies, ensuring transparency, reducing waste, and providing fresher, more affordable produce.
• The funds will be used to expand logistics, enhance technology, and support more farmers, with plans to establish a significant presence in Saudi Arabia, Europe, and the UK.

YoLa Fresh, a Moroccan agritech startup focused on creating a transparent and sustainable fresh food supply network, announced it has secured $7 million in pre-Series A funding.

The round was led by Al Mada Ventures, with participation from Algebra Ventures, E3 Capital, Janngo Capital, and FMO, the Dutch entrepreneurial development bank.

YoLa Fresh‘s platform connects farmers directly with retailers and food service companies, using cutting-edge technology to track produce from farm to retail. This ensures transparency, reduces waste, and results in higher incomes for farmers and retailers, while providing fresher and more affordable options for consumers.

“We have achieved remarkable traction and demonstrated product-market fit in less than a year, reinforcing the effectiveness of our innovative business model. This funding round recognizes and supports our progress,” said Youssef Mamou, co-CEO of YoLa Fresh.

“With this funding, we’ll expand our logistics network, enhance our technology, and empower more farmers to deliver high-quality produce directly to consumers,” added Larbi Alaoui Belrhiti, co-CEO of YoLa Fresh.

Omar Laalej, Managing Director at Al Mada Ventures, stated, “As the agricultural sector transitions to digital supply chain technologies, YoLa Fresh offers real value to its customers while positively impacting the entire ecosystem. We are delighted to support the company’s commercialization strategy and expansion.”

Led by seasoned entrepreneurs Larbi Alaoui Belrhiti and Youssef Mamou, YoLa Fresh benefits from their extensive experience. Youssef’s leadership roles at Careem and 212Founders, and Larbi’s experience at Jumia, give YoLa Fresh a competitive edge in navigating Africa’s market dynamics.

Inspired by successful fresh produce marketplace models like Meicai in China, Frubana in Latin America, and Waycool in India, YoLa Fresh aims to replicate and innovate on these successes.

Tarek Assaad, Managing Partner at Algebra Ventures, commented, “We are excited to back Youssef and Larbi, world-class entrepreneurs with the skill and passion to tackle the large and untapped market opportunity in Morocco.

“YoLa’s combination of technology and operational capabilities will create significant efficiencies across the farm-to-retail supply chain. The agritech sector is vital for economic growth and employment in our region, and YoLa Fresh is uniquely positioned to lead this transformation in Morocco and beyond.

“We look forward to continuing our support for Moroccan tech startups.”YoLa Fresh envisions becoming a leading player in Africa’s agritech revolution, addressing food security challenges and fostering economic growth across the continent.