Egypt’s Rabbit, the e-commerce platform, announced the launch of RabbitAI, a revolutionary AI-powered shopping assistant powered by OpenAI’s ChatGPT technology set to transform the shopping experience for its customers.

By integrating ChatGPT’s cutting-edge large language model (LLM) technology with Rabbit’s own proprietary AI infrastructure, Rabbit AI offers its users real-time assistance, curated recommendations, and personalized insights that take the hassle out of shopping for groceries and beyond – all free of charge. 

Louay Ali, the Principal Product Owner, says: “Artificial Intelligence has been incredibly transformative for many industries, including e-Commerce. Technologies like Rabbit AI represent a significant leap forward and a glimpse into the future of retail. 

“We are particularly proud to be the first to bring ChatGPT’s powerful capabilities to Arabic-speaking and Egyptian users. Rabbit is a tech company first and foremost, and the product has always been our core differentiator,” Ali added. 

The launch marks a significant milestone in adopting AI in the region, being the first AI-powered shopping assistant that supports Arabic globally, the first available to users in Egypt, and one of the first mainstream implementations of AI in the Middle East region. 

Through RabbitAI, users can enjoy many features: searching for specific products, knowing the calories in their snacks and food, get assistance in cooking their meals through step-by-step recipes. 

Ali added, “Through RabbitAI, we can offer a novel and exceptional customer experience. Not only does the app offer an unprecedented level of personalization and relevance, but it’s even able to alleviate some of the pre-shopping stress that comes with meal planning, long lists, and recipe hunting. This way, grocery shopping can be an interactive, efficient, personalized, and fun journey.” 

Following in the footsteps of e-commerce and retail leaders around the world, including Instacart, Zalando, and Carrefour, RabbitAI is the latest case-in-point example of how retail continues to be at the forefront of the AI revolution. 

In March 2022, the e-commerce app received its license to operate in KSA from the Saudi Arabian Ministry of Investment. The expansion plan to Saudi Arabia is a step to penetrate more markets in the MENA region. In 2021, the startup has secured US$11 million, the most significant pre-seed round investment in the MEA region.

READ MORE: E-commerce platform Rabbit receives license to operate in Saudi Arabia