Saudi Arabia-based food-tech startup NOMU has raised a $5 million Seed round for more technology development and expansion, according to the company.

The food supply chain platform has raised the seed fund from DIV Capital, Shurfah, Core Vision, Purity for Information Technology, and family offices in KSA such as Altoukhi Family Office and Bakr Family Office, along with angel investors.

NOMU will invest the fresh funding to expand its service to more hotels, restaurants, and to the catering (HoReCa) sector, as well as develop a Software-as-a-Service (SaaS) solution and an AI-enabled procurement chatbot, with plans to cover Pakistan and sub-Saharan Africa in the near future.

NOMU was founded in late 2022 as a result of a merger between q-commerce startups, Saudi-based Jumlaty and Egypt’s Appetito.

Since its inception in 2022, NOMU is operating in four countries, including the Kingdom of Saudi Arabia, Egypt, Tunisia, and Morocco. 

The company has aggressive plans to expand into 50 cities by 2025. 

NOMU has already proven a positive cashflow business model, recorded 10x revenue growth within 12 months and gross margins are above healthy sustainable levels.

The platform has established strategic international partnerships with industry giants such as Savola and Procter & Gamble.

Founded by Salman Attieh, Yassir El Ismaili El Idrissi, Shehab Mokhtar, and Ahmed Eldemerdash, NOMU Group’s headquarters are located in Riyadh, KSA, with a holding structure in Abu Dhabi’s International Financial Centre. This strategic positioning enables NOMU to develop its operations further and expand its footprint, with plans to cover Pakistan and key sub-Saharan countries in the near future.

“We are thrilled with the overwhelming support we have received from our investors, both in terms of funding and strategic partnerships,” said Shehab Mokhtar, Co-Founder and CEO of NOMU Group. 

“This seed round allows us to strengthen our B2B HORECA offering, invest in cutting-edge technology, and expand into new markets. NOMU is committed to revolutionizing the food-tech supply chain, providing greater convenience and efficiency for businesses in the MENA region,” Mokhtar added.

NOMU’s successful seed funding round marks a significant milestone in the company’s journey to transform the F&B supply chain. The startup was founded in late 2022 after a merger between q-commerce startups, Saudi-based Jumlaty and Egypt’s Appetito.