In a rapidly evolving financial landscape, Bokra emerges as a platform characterized by inclusivity, offering individuals and SMEs in Egypt and the broader MENA region a unique platform to navigate their financial journeys. Founded by Ayman El Sawy, a pioneer in non-banking financial services with over 21 years of experience, Bokra boasts a leadership team whose collective expertise spans various tech and financial industries. But what sets Bokra apart from its counterparts? How does it aim to address the challenges plaguing the fintech and investment sector? And what lies ahead for this pioneering platform? To answer these questions, we asked the Bokra team to give us some insights on how the platform works, their challenges, and where they see Bokra going.

The Birth of Bokra: Bridging Gaps in Finance

The genesis of Bokra stems from a meeting of minds within a network of seasoned industry professionals. The team has a combined experience in real estate, retail finance, fintech, and E-payments. Ayman El Sawy, the founder of Bokra, and the leadership team shared a unified vision for revolutionizing finance, leveraging their diverse backgrounds across non-banking financial services and debt capital markets and their commitment to inclusivity, transparency, and social responsibility.

At the heart of Bokra’s inception lies a belief in finance that transcends mere transactions, advocating for inclusivity, transparency, and social responsibility. Recognizing a glaring gap in the market, the founders embarked on a journey to create a platform that empowers individuals and SMEs to manage their wealth effectively. The platform aims to address the public’s financial needs and help them navigate the volatile economic landscape. They can achieve this by offering a unified digital investment platform that provides personalized financial solutions for each user while offering them the ability to invest through various financial instruments.

Setting Bokra Apart

What sets Bokra apart from its peers in the fintech space is its unwavering commitment to assisting individuals and SMEs in reaching their financial goals through investments in asset-backed securities. Bokra’s digital solution offers a seamless and time-saving investment journey. This dedication to inclusivity and empowerment resonates deeply within the Egyptian and broader MENA markets. Bokra offers goal-based services, asset-backed investments, and fractional ownership opportunities. Their goal-based services allow users to set financial goals and establish comprehensive investment models and portfolios through an interactive digital experience while retaining the ability to generate high returns through a safe and secure investment model.

Navigating Financial Goals with Ease

Bokra’s user-friendly interface simplifies the investment process. Users select their financial goals and set preferences based on risk tolerance and investment duration, and the platform’s algorithm creates tailored investment portfolios. This seamless approach allows for easy monitoring and adjustment, firmly putting control in the hands of users.

Tailored Solutions for SMEs

Recognizing the unique needs of SMEs, Bokra offers a range of services, including employee retirement plans, Treasury as a service, debt management as a service, and tailor-made offerings to cater to each company’s specific requirements. Bokra offers innovative and personalized support during the onboarding process for SME clients, helping them navigate today’s dynamic financial landscape.

Addressing Industry Challenges

The fintech landscape is rife with challenges, from accessibility and transparency to scalability and financial viability. Many existing solutions fail to adequately address these issues. 

Bokra’s edge lies in its ability to recognize each user’s financial challenges and aspirations and enhance their financial planning experience by bridging the vagueness of generic financial advice. Bokra’s business model aims to bridge these gaps by providing financial information about each individual’s investment preferences and risk profiles. Bokra also acts as a unified platform for users, through which they can directly access and invest in various securities and investment instruments according to each user’s preferred duration, objective, and product type. Bokra’s vision lies in ensuring accessibility, transparency, and financial stability, thereby fostering a community of qualified and supported investors.

Charting the Future

As Bokra looks ahead to the next five years, the company envisions itself as a leading non-banking financial institution in the MENA region. With solid plans and offerings in place, Bokra remains agile and adaptable, continuously introducing new solutions to meet the evolving needs of its users. Ultimately, Bokra would measure its success not just in financial terms but in the tangible impact it leaves on individuals’ lives. By facilitating easy goal attainment and fostering mutual success for users and the company, Bokra strives to create a legacy of empowerment and inclusion in finance.