Getbee has raised $1.8 million in an oversubscribed pre-series A round from a mix of major technology investors such as Altitude Capital, B & Y Venture Partners, and +VC, as well as several strategic angels, including Magnus Olsson, who recently had an exit from Uber for $3.3 billion.

“Throughout history, commerce has always been about people buying from people. With Getbee, we are bringing back this experience to the digital era. Our vision is to transform the way billions of people buy and sell online.” explains Getbee’s founder and CEO, Thea Myhrvold.

Getbee empowers sales experts to engage directly with consumers online, the way they would in a physical store, sharing product recommendations and completing a purchase via video. This new approach to online retail is showing unprecedented results on sales conversion rate, average basket size, and customer lifetime value. “We are building a new market standard by combining the simplicity of a call and the power of e-commerce.” continues Martial Dahan, Getbee’s Head of Product.

Getbee works with clients like Dolce & Gabanna, Lancôme, and Dermalogica. The software is ideally suited for segments that have a consultative sales process, such as luxury, furniture, mobility, wellness, and much more. “Think about the last time you bought something online. Any purchase where the “customer gets” to talk to a real person is where we create value for brands, and it’s exciting to see how this creates value across segments and verticals, “says Izabella Naessa, Head of Sales.

Any purchase where the “customer gets” to talk to a real person is where we create value for brands, and it is exciting to see how this can work across segments.

Getbee will leverage this round of funding to accelerate its market adoption with leading retail brands. “The trillion-dollar e-commerce and retail industries need to find new ways to connect, engage, and convert their customers, while consumers are looking for a different kind of shopping experience that is both virtual and more personalized,” said Gaith Yafi, Founder and Managing Partner of B & Y Venture Partners. “With Getbee, we are backing a high caliber team, led by an exceptional and passionate founder, that is ideally positioned to capitalize on these growing trends.”

“We are excited to work with such sophisticated investors that align with our vision and values. It’s especially interesting to note that less than 2% of venture capital goes to female founders, and we are proud to be a part of this change,” says Myhrvold.