To build a more immersive, full-screen experience, Instagram announced that all videos shorter than 15 minutes will now be shared as reels. By consolidating the video and reels tab into one single home for all videos on the app, Instagram aims to make it easier for users to create and collaborate with reels.
Now, if your account is public, anyone can discover and remix your reel, unless you adjust it in your account settings. Instagram is also introducing a new “dual feature” that lets users simultaneously record content and their reaction using their mobile phone’s front and back cameras at the same time.
Further fleshing out its reel capabilities, the social media platform is updating its “Template” feature, allowing users to browse various templates, upload videos and photos, and use the format and audio from an existing reel when creating a new one.
Additionally, Instagram is expanding its reel remix through new remix layouts that let users choose between a green screen, horizontal or vertical split-screen, or picture-in-picture reaction view to give them the option to add their own video commentary to existing reels. As for pictures, there’s a new “remix for photos” option for public photos.
Using these features, you can now add your clip after the original instead of having your remix appear at the same time as the original reel.
“We’re always working on ways to improve your Instagram experience,” the company said in a blog post. “We’ll continue to build features that make it easier and more fun to create and share reels on Instagram.”
Making up 20% of the time that people spend on Instagram, the company has placed a focus on reels since Instagram head Adam Mosseri laid out Instagram’s priorities for 2022, revealing that the company will double down on video content and grow its short-form product in line with market trends.
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