Klivvr, a prominent name in financial technology, has launched a pioneering family-focused financial product in the Egyptian market, marking a significant step forward in the country’s fintech ecosystem. This new offering, dubbed “Go Plus,” is designed to meet families’ evolving needs, addressing common challenges in household expense management through a flexible and customizable multi-card system.

A New Approach to Family Financial Management

The Go Plus service allows customers to manage up to five cards under a single account, with a combined balance limit of up to EGP 2 million. The cards can be customized within Klivvr’s user-friendly app, which provides seamless integration with customers’ financial activities. The new product is aimed at giving families greater control over their finances by enabling them to separate spending into categories such as personal, food, sports, and entertainment expenses.

One of Go Plus’s key features is its ability to include linked family members, including minors, who can be managed and viewed by the primary account holder. This approach enhances financial visibility within households and empowers children and dependents to learn about financial management in a controlled environment.

Nils Bachtler, CEO of Klivvr, commented, “We recognized a significant gap in the market for family-oriented financial solutions. Go Plus is our response to this need, providing a user-friendly and comprehensive platform that caters to families’ diverse financial needs.

Enhanced Financial Oversight and Customization

Klivvr’s app offers a range of functionalities to simplify financial management. Users can easily switch between cards, monitor their balances, and track spending insights directly from the app. The service also allows cardholders to choose their card displays and custom name-assigned cards, access transaction histories, and manage spending details at the family level.

The platform’s innovative approach means family members can view spending details, request or send money, and personalize their financial experience in previously unavailable ways.

Nils Bachtler stated, “Our focus was on creating an intuitive and customizable experience that adapts to the unique spending habits of each family. The ability to link multiple cards and accounts is a first in the Egyptian market, and we believe it will redefine how families manage money.”

Maximizing Rewards and Cashbacks

Another standout aspect of Klivvr’s Go Plus product is its rewards system. The app offers users a variety of incentives, including cashback opportunities, loyalty points called K Points, and tailored rewards programs. Go Plus users earn double points on every Egyptian pound they spend, maximizing their benefits with every transaction. Customers can take advantage of these perks through daily and monthly challenges, making everyday spending more rewarding.

In collaboration with over 40 merchants across various categories, including food and beverage, clothing, and beauty, Klivvr provides instant discounts that enhance the overall value proposition of the Go Plus service. Additionally, Go Plus users gain access to 25 airport lounges worldwide, similar to the privileges offered to Visa Platinum members. The company claims it offers the highest reward value in the market, setting it apart from traditional banking reward systems.

Expanding Financial Management for Families

Klivvr’s launch of the Go Plus product underscores a growing trend in Egypt’s fintech landscape, where companies are increasingly tailoring services to meet the specific needs of different market segments. By focusing on families, Klivvr is not only addressing a gap in the market but also setting a precedent for how financial services can evolve to become more inclusive and adaptable. For parents, Go Plus offers a practical solution to the age-old struggle of giving cash to their kids, allowing them to digitize allowances and monitor spending through linked accounts. This innovation helps children transition into digital financial management, giving them early exposure to managing money responsibly without the risks associated with cash.

“Got my Klivvr account and gave my two children their cards; they loved it. It’s a great way to give them their allowances and start teaching them how to track their spending and keep an eye on their expenses as well. It’s a great tool to bring all my family expenses in on an easy-to-use app,” said Ahmed Talaat, a Klivvr user.

As the Egyptian fintech ecosystem continues to grow, offerings like Klivvr’s Go Plus will likely shape the future of family financial management, providing greater flexibility, control, and value in an ever-evolving financial ecosystem.