MakeO acquires UAE’s healthtech startup Smileneo

MakeO acquires UAE’s healthtech startup Smileneo

makeO acquired UAE’s healthtech startup Smileneo, with aims for the combined entity to become the largest clinical beauty technology platform across both the Asian and the MENA markets, with the scale to match consumers’ demand.

Founded in 2019 by Jonathan Doerr, Smileneo and its orthodontic partners offer safe and effective doctor-prescribed and monitored clear aligners to straighten teeth for smiles through a network of more than 30 licensed partner orthodontists in the United Arab Emirates, Saudi Arabia, Bahrain, and Qatar.

makeO, India’s US FDA-approved B2C aligner company, is a tech-enabled brand that offers at-home oral and skin care services via its brands toothsi and skinnsi.

“Having garnered strong market leadership in the Indian self-care industry, we are now prepared to extend makeO’s product & technology expertise to the global audience. Smileneo’s high-quality medical and tech-driven approach, as well as its footprint and expertise in the region, will accelerate our growth ambitions and materialize our vision to expand beyond India. With this acquisition, we will not only be able to enter the Middle East but also have a basis for further expansion to South Asia & Africa,” Arpi Mehta, CEO & Co-Founder of makeO, said.

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