Etisalat by e&, acquired 100% of Service Souk DMCC (ServiceMarket). This acquisition is in line with the Group’s strategy to empower consumers, strengthen Smiles’s online marketplace presence and drive diversification of our business.

ServiceMarket is an online marketplace for household services that offers more than 40 services under several segments across the UAE. This acquisition will complement Etisalat by e&’s existing marketplace services under the brand ‘Smiles’ which already includes online food and grocery delivery, lifestyle offers, and the ability to earn and redeem points at more than 10,000 outlets across the UAE.

“We are excited to join the Etisalat by e& family which will enable ServiceMarket to leverage e&’s digital capabilities and customer base to accelerate our growth and unlock significant synergies. As part of the Smiles ecosystem, we will continue to provide best-in-class services to consumers in the UAE and enrich our portfolio with new services to offer greater convenience every day,” Bana Shomali, Chief Executive Officer of ServiceMarket, said.

etisalat by e&’s commitment has always been to stay aligned with the UAE’s digitalization ambitions by providing solutions and harnessing advanced technologies, increasing penetration of digital services, this acquisition contributes to the growth of the country’s ambitions of becoming a digital economy.