Mumerz.com, support community and e-commerce platform for mothers and their children, raised $1.2m in its Pre-Seed round led by local fund Disruptech.

Mumerz.com is a parent & child community platform and a one-stop online shop for all parent and child needs. The largest bilingual community and e-commerce platform in Egypt offering every parent and child their needs starting from pregnancy up to the age of 12.

Mumerz.com aims to fill the gap in information, advisory and product need parents and children face. The platform offers a blog that includes articles on a large variety of issues related to pregnancy, childbirth, and mum & childcare, integrated with the largest parent and child e-commerce platform in Egypt.

“We believe that the mother, baby, and child online vertical is underserved in Egypt. The key to that is in delivering an optimal customer experience with a wide range of mother-baby and child products at affordable prices,” Amir Shenouda, Founder and Managing Partner at mumerz.com.

In addition to products, Mumerz.com offers value-adding content for moms on its blog and on Mums Mag, managed by Rahet Bally, with direct links to products on the e-commerce platform.

“Mumerz.com acts as a natural continuation to Rahet Bally’s motherhood support services and allows us to serve millions of our moms who already trust us, daily consume our content, use our discount services & come to our fitness facilities. Mumerz.com also capitalizes on Rahet Bally’s massive insights on exactly what moms need as well as a seasoned advisory team that recommend what’s the best product fit for each mom’s needs based on Rahet Bally’s reviews across all product categories,” Nadia Gamal El Din, Founder at Mumerz.com and Rahet Bally, said.

The Egypt-based startup will be able to utilize its newly acquired funds to further support its online platform with diversified offering and content as well as expand its market share in Egypt and Beyond.